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Compiling Information Analysis

  • Most organizations have a wealth of information about their customers, products or services. But this information tends to be distributed across numerous departments, databases, and computer systems. While any one database can be the starting point for Data Mining, there is often considerable synergy in combining information from multiple sources. For example, by mining sales data combined with attitudinal measures and overall category usage, detailed buyer profiles, and models of the purchase dynamics can be generated.

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